Client: Marriott International
Timeline: June - August 2021
Team: Interdisciplinary team of strategists, product managers, and designers
Role: UX Strategy Intern
Tools: Whimsical, Sketch, etc.
In the summer of 2021, I interned virtually at Instrument, a digital product design agency and worked on one of their client's websites, Marriott Bonvoy for Marriott International. On the Marriott Bonvoy website, users can explore and book their hotel stays across Marriott International's extensive portfolio of hotel brands.
During the 10 week long internship, I got to experience and contribute to one design cycle. Most of my contributions were utilized in client reviews. Here are some work highlights:
Created comprehensive notes during user testing for team to reference
Supported strategists and researchers in the synthesis of user testing
Conducted an UX Audit of the client homepage, flagged areas of improvement, and made UX strategy recommendations
Lead a direct and indirect competitor analysis
Developed over twenty assets and thought starters for the project
Coordinated research on consumer behavior and translated insights into actionable design recommendations for the design team which I presented in an internal team workshop
Working on this project was an insightful experience! I got to understand client and agency relations, and learn how to become a better storyteller when developing and delivering presentations. I also enhanced my strategy and reasoning through mentorship from my team strategists and implementation of these skills throughout the design process.
My work for this project is under a NDA. To receive more details and information about my contributions, please reach out via LinkedIn or email.